Toshiba Introduces TG02, K01 Windows Phones
Mobile World Congress, BARCELONA, Spain – Although Toshiba’s launch of the first 1GHz-capable smartphone at the last MWC certainly made waves, it wasn’t a major hit with the end-user. The manufacturer is back, launching a similar phone, the TG02, and also one with a hardware QWERTY keyboard, the K01 – both run on Windows Mobile 6.5.
The Toshiba TG02 seems to bring almost no hardware upgrades from the TG01, just a new 3D user interface. It features a 4.1″ touchscreen display and the 1GHz Qualcomm Snapdragon processor. Both TG02 and TG01 are very slim, at only 9.9mm, even with all that processing power and the large display.
The new 3D menu user interface is designed to change the success of the TG01, attracting customers with its intuitive user experience.
The Toshiba K01, also similar to the TG01, but with a hardware keyboard, brings the 4.1″ AMOLED touchscreen display, 1GHz processor, and microSD memory card support. It is slightly thicker, at 12.9mm.
The Japanese manufacturer made use of the occasion to demonstrate new technologies at its Innovation Hub, such as LCD Control, a feature which tweaks contrast and reflection, in order to provide good visibility on direct sunlight; and Voice Translation, a technology able to recognize and translate speech.
With its two new handsets, the Toshiba has failed to introduce an innovative device capable of creating a large marketshare for the company in Europe and other regions where it lacks a major footprint. Toshiba will have to stick with the Japanese market, where the customer requires handsets with features much more advanced than those in Europe or any other region, where Toshiba is able to deliver well.