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Sony Ericsson Revamps its T series with the Launch of T715

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Sony Ericsson T715LONDON, UK– Sony Ericsson recently updated their much overlooked T-series, which saw its last update in March 2009, with the T707. As with most of T series phones, the T715 does not boast of great specifications but instead relies on aesthetics to woo consumers.

With a premium brushed aluminium cover and glossy front, the device has been designed to impress the fashion-conscious consumer, who is looking for a phone which is high on aesthetics and not much on specifications.

As per Quentin Cordier, Marketing Business Manager at Sony Ericsson, “the T715 is a sophisticated slider mobile phone that fits a busy lifestyle and is perfect for those who are looking for a phone with practical and up-to-date features”. Cordier is referring to the T715’s all-new smart desktop feature, which includes direct reminders of appointments, notes, and special animations to remind users of birthdays and global events.

Other than the well-designed exterior, the T715’s claim to fame is its 3.2 megapixel camera with 3.5x digital zoom, but unfortunately it lacks autofocus. The camera is, however, capable of video recording and comes  equipped with LED flash and a feature called Photo Light, which optimizes the camera settings for image capture in low light conditions. The camera is also equipped with geo-tagging (Cell-ID) to append location information for images captured from the device. A secondary camera is absent ruling out the possibility of 3G video calls.

The device comes in two variants: the T715, which features a single band HSPA (2100MHz), and T715a featuring a triband HSPA (850/1900/2100MHz). Both variants will be equipped with quadband GSM (850/900/1800/1900MHz), along with Bluetooth and microUSB in the connectivity options.

T715 will sport a 2.2″ TFT screen with a resolution of 240×320 pixels, capable of rendering 256k colours. Sony Ericsson claim better visibility in direct sunlight in this display.

The phone is loaded with an internal memory of 90MB and sports a microSD memory card slot for memory expansion. Sony Ericsson seems to have dumped their proprietory M2 card slots from their handsets, much to the benefit of  their mobile phone users.

The device exploits fast internet streaming over 3G from its Access NetFront web browser and also features location-based services such as Google Maps for street navigation, and three-day weather forecast from Accuweather.com. With support for YouTube streaming, photo feeds, and web feeds, the device provides seemless internet surfing experience over 3G networks.

Live image of T715 (Source:GSMHelpdesk.nl)

Live image of T715 (Source: GSMHelpdesk.nl)

As in other T-series devices, the T715 is also equipped with a music player featuring proprietory Sony Ericsson  media player features such as MegaBass, PlayNow, and TrackID. The music player also supports album art and MP3, WMA and AAC file types for media playback.

Other software features include ActiveSync for Microsoft Exchange, Java MIDP v2.0, 3D games, and voice memo.

The Sony Ericsson T715 will be available in two colours: Galaxy Silver and Rouge Pink, and will begin shipping in the third quarter of 2009; as of now there has been no official media release regarding pricing.

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By , Chief International Correspondent on Jun 26th, 2009 GMT +2

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