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Samsung GT-S5230 Tocco Lite Launches in UK

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samsung-tocco-liteLONDON, UK – Samsung Mobile in the UK has launched the successor to the successful Tocco touchscreen mobile phone line. The Tocco Lite is launched as a handset dedicated to “social media sites”.

The new Tocco features a 3″ touchscreen display, FM radio, music recognition, and Samsung DNSe 2.0 (Digital Natural Sound engine), making it a phone complete in terms of multimedia.

 

“The incredible success of the Samsung Tocco handset last year has paved the way for this latest addition to the Tocco family,” said Mark Mitchinson, Vice-President Samsung Mobile UK and Ireland. “With its vivid and responsive full touch screen, the Tocco Lite will appeal to consumers who want to access their social media sites in a simple and colourful way.”

The device also has a 3.2 megapixel camera, microSD memory card support, and handwriting recognition.

 

The phone implements the TouchWiz user interface, and bears widgets such as YouTube, Facebook, and MySpace.

The Tocco Lite’s release date is scheduled for May, although price and operator availability are not known.

Press release:

 

Samsung Mobile UK today announced the launch of the Samsung Tocco Lite, in the UK market, the latest addition to the Tocco family. The Samsung Tocco Lite has enhanced social media features and will continue Samsung’s leadership in the touch screen market, delivering the style and features consumers come to expect from Samsung, at an ultra competitive mid-range price.

“The incredible success of the Samsung Tocco handset last year has paved the way for this latest addition to the Tocco family,” said Mark Mitchinson, Vice-President Samsung Mobile UK and Ireland. “With its vivid and responsive full touch screen, the Tocco Lite will appeal to consumers who want to access their social media sites in a simple and colourful way.”

The Samsung Tocco Lite uses online widgets to ensure users can keep their Facebook status up-to-date, log on to their Myspace page or browse YouTube for the latest videos, all from a simple one touch interface on the main menu screen. Users can also tag photos of their contacts on the device, as well as uploading their favourite shots to their own social networking sites.

The Tocco Lite offers all the multimedia features consumers would expect from a Samsung full touch device. The slim body incorporates a 3 Megapixel camera designed to capture spontaneous moments with family and friends, using enhanced features such as smile and face detection.

Featuring an FM radio, high quality 3.0″ WQVGA touch screen, music recognition and Samsung DNSe 2.0 (Digital Natural Sound engine) which ensures natural, high quality sound, the Tocco Lite is a multimedia phone that keeps users entertained wherever and whenever.

The Samsung Tocco Lite is set to launch in UK stores mid May and will be supported by a £1.5 million marketing campaign.

 

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By , Editor-in-Chief, Johannesburg office

Published on Apr 30th, 2009 GMT +2

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