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Samsung Galaxy S Sells with Help from the Dark Side

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Samsung Galaxy S Darth Vader Star WarsGLOBAL – Japanese network operator NTT DoCoMo has enlisted Star Wars villain Darth Vader to aid in the promotion of the Samsung flagship Android smartphone, the Galaxy S.

In a commercial aired in the island nation, the Dark Lord of the Sith appears to follow commuters in their daily lives. There isn’t much sense in the advert, but it is clear that the figure is there to attract attention from viewers to the phone. It would probably make more sense advertising the Verizon Motorola Droid with Star Wars, since there are actual droids in the movie franchise.

As of early November, three million units of the Galaxy S were sold in the USA, with the handset continuing to launch from more network operators in the country. Cellular South is the newest carrier to stock it, but instead of a custom US model like AT&T, T-Mobile and Verizon, it will market a device that looks more like the global version. The handset will retail from this carrier from US$199.99 in a two-year contract, with a US$50 mail-in rebate.

The South Korean electronics giant has turned the Galaxy S into an actual series of phones, with an expensive Giorgio Armani Galaxy S being announced recently, and a new phone code-named SHW-M190S possibly hitting the shelves soon.

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By , Editor-in-Chief, Johannesburg office

Published on Nov 26th, 2010 GMT +2

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