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Motorola Launches W233, A3100 at CES

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Motorola has launched two phones at the Consumer Electronics Show currently running in Las Vegas. The W233 is a partly made out of recycled water bottles, while the A3100 is a Windows Mobile 6.1-based smartphone. The W233 will be available at T-Mobile USA from this quarter, while the A3100 will be available in several regions in the same timeframe.

The Motorola W233 Renew is not only made partly out of recycled water bottles, but it is also full recyclable, and it’s the world’s first carbon neutral phone. The device is certified by the Carbonfund.org’s CarbonFree® Product Certification. The recyclable phone is directed at phone calls only, and will last up to nine hours of talktime.

“Today, natural resources, energy and time are more precious than ever before,” said Jeremy Dale, corporate vice president, global marketing, Motorola Mobile Devices. “From the product’s design, to the packaging to our partnership with Carbonfund.org, we wanted to ensure that this device makes the right impact with consumers and the environment.”

It is expected that the W233 will have an affordable pricetag as the specifications point it out to be a very low-end phone.

The MOTOSURF A3100, on the other hand, is a smartphone. Windows Mobile 6.1, a touchscreen, trackball, HSDPA, and Wi-Fi, are just some of the features available in the device. A customizable homescreen enables you to personalize it with feeds such as weather, e-mail, and/or calendar entries. The phone also possesses MP3, A-GPS, and video conferencing.

“We developed the MOTOSURF A3100 as a true social smartphone,” said John Cipolla, senior vice president, product development, Motorola Mobile Devices. “Home screen personalization and access to a whole host of applications gets the info you want – fast, and at your fingertips.”

The A3100 does not have a keyboard, but it does have a 3.2 megapixel camera with autofocus, but no flash.

The prices are not known for any of the phones.

In order for a consumer to help in the recycling process, all he, or she, has to do is print a free postage-paid label at www.motorola.com/recycle, and part of the revenue generated is donated to schools participating in Motorola’s Race to Recycle program.

Press release:

Motorola Unveils World’s First Mobile Phone Made Using Recycled Water Bottle Plastics and New 3G Touch Tablet with Customizable Home Screen

Latest devices to be displayed at 2009 International CES in Las Vegas
January 06, 2009

Las Vegas – CES – Jan. 6, 2009 – Today Motorola, Inc. (NYSE: MOT) announced two new mobile devices that will make social responsibility and social connectivity even more accessible to people everywhere.  MOTO™ W233 Renew is the world’s first mobile phone made using plastics comprised of recycled water bottles, and MOTOSURF™ A3100 – a high-speed touch tablet with a fully customizable home screen – will debut this week at the 2009 International Consumer Electronics Show in Las Vegas (Las Vegas Convention Center (LVCC) Central Hall Booth #8545).

MOTO W233 Renew: Environmentally Responsible Design with Uncompromised Quality

MOTO W233 Renew delivers the quality you expect from a Motorola device while empowering you to reduce your carbon footprint. Not only is the plastic housing of Renew made from plastics comprised of recycled water bottles and 100 percent recyclable, but it is also the world’s first carbon neutral phone. Through an alliance with Carbonfund.org, Motorola offsets the carbon dioxide required to manufacture, distribute and operate the phone through investments in renewable energy sources and reforestation. The phone has earned Carbonfund.org’s CarbonFree® Product Certification after an extensive product life-cycle assessment.

“Today, natural resources, energy and time are more precious than ever before,” said Jeremy Dale, corporate vice president, global marketing, Motorola Mobile Devices. “From the product’s design, to the packaging to our partnership with Carbonfund.org, we wanted to ensure that this device makes the right impact with consumers and the environment.”

When designing the packaging, Motorola was able to reduce its size by 22 percent and the box and all of the materials inside are printed on 100 percent post-consumer recycled paper. In addition, a postage-paid recycling envelope in box makes it easy to return your previous mobile phone for recycling at no cost.

Renew was designed for eco-conscious consumers as well as the millions of people who put making phone calls as their number one priority in a mobile phone. With nine hours of talk time, CrystalTalk technology and messaging capabilities, Renew makes environmental responsibility affordable for consumers everywhere. Renew will first be available at T-Mobile USA in Q1 2009.

MOTOSURF A3100: Putting the World One Touch Away

Managing your social and work life just got easier with the MOTOSURF A3100. The touch tablet’s customizable home screen is layered on top of the familiar Windows Mobile 6.1 software and has many applications that can be accessed with the tip of a finger, a stylus or an omni-directional trackball. The home screen icons can be personalized to give ‘live’ feeds on weather, news, personal and work e-mail, messaging and calendar events1.  WiFi1 and 3G connectivity make the experience seamless and fast.

“We developed the MOTOSURF A3100 as a true social smartphone,” said John Cipolla, senior vice president, product development, Motorola Mobile Devices. “Home screen personalization and access to a whole host of applications gets the info you want –  fast, and at your fingertips.”

Whether toggling back and forth between documents while on the go, listening to MP3s, video conferencing on the run, updating your Facebook status or using aGPS to navigate from point A to B, MOTOSURF puts every aspect of your life, personal and professional, just a touch away1.

MOTOSURF A3100 will be available in multiple regions beginning in Q1 2009, including Asia and Latin America.

For more information on these products, please visit www.mediacenter.motorola.com.

Motorola Recycling Program for Mobile Phones and Accessories

Motorola is committed to environmental responsibility and accepts any mobile phone or accessory for recycling, which helps recover valuable materials for reuse and reduces environmental impact. Simply print a postage-paid label at www.motorola.com/recycle to return older products to Motorola. A portion of the proceeds generated from returned mobile phones is distributed to schools participating in Motorola’s Race to Recycle program. To learn more visit www.racetorecycle.com. Motorola’s recycling program is part of the company’s overarching commitment to sustainability.

Certain mobile phone features may not be activated by your service provider, and/or their network settings may limit the feature’s functionality. Contact your service provider for details. All features, functionality and other product specifications are subject to change without notice or obligation.

1 Network and/or SIM card dependent feature, not available in all areas. Airtime, data charges, and/or additional charges may apply.

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By , Editor-in-Chief, Johannesburg office

Published on Jan 6th, 2009 GMT +2

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