REDMOND, USA – Microsoft strongly believes that Windows Phone 7 might just capture more than 20% of the smartphone market share within the span of the next two to three years with the integrated efforts of the hardware manufacturers and a more increased marketing efforts to make this is a success.
Microsoft, the largest software developer in the world, is hopeful and in the believe of its Windows Phone platform winning back lost ground, and will retake market share currently dominated by Android and iOS. The confidence could be the result of the most recent Windows Mobile update being offered in the form of Mango, which provides with a much better user experience, and more integrated social-media offerings.
HTC is all-ste to introduce two smartphones operating on the Windows Phone Mango platform, to go on sale from 1st October.
HTC and Microsoft are putting all the efforts in advertisements campaigns for the HTC Titan and HTC Radar phones, and are not leaving any stone unturned, further down the line, both the giants have started to train a “hundred” salesmen to demonstrable the product in a much better way.
“We’re seeing an extremely positive response” to the Windows Phone 7 system, HTC’s President for Europe, the Middle East and Africa, Florian Seiche, said in an interview. “We’re now thinking that this year is a great time to get that momentum accelerated, to reach out to a broader group of customers”.