SANTA CLARA, USA – Intel is planning to take the world by storm with the new Ultrabook and its heavy marketing campaign. The company has decided to spend affluently on the advertisement of the Ultrabook on TV, newspapers, magazines and online ads.
Though the expenditure figure set aside by Intel has not been disclosed specifically, it is said to be in “hundreds of millions”. According to the Wall Street Journal’s reports, this is the largest advertisement campaign carried out by the company since the Centrino push in 2003.
Venables Bell and Partners, the advertising firm from San Francisco has been assigned the marketing duties by the company.
The campaign has already begun with the first TV spot, Desperado, on air. This commercial shows how everything around one looks ancient and old fashioned once users own an Ultrabook. The second and third TV spots, set in Ming Dynasty China and a medieval castle will be coming soon and will follow the same “old fashioned” theme.
Through the campaign, Intel is also trying to disprove the concept that the new Ultrabook is simply an advanced version of the netbook.
Earlier this week, two representatives of Intel summarized about how an Ultrabook platform surpasses both, iPad and MacBook Air. The Ultrabook is set be released sometimes during the second half of 2012.