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Garmin-Asus Phone-Making Venture Ends

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Garmin-Asus Nuvifone A50OLATHE, USA and TAIPEI, Taiwan – Garmin and Asus have broken down the joint participation in building GPS-dedicated phones, an expected move for a venture which was not being successful.

The two companies will not fully give up their goal, but from now, Asus will handle the hardware, and Garmin will focus on location-based services software. The Garmin-Asus partnership for mobile phones wasn’t well received in some cases, with the companies lacking popularity in the mobile field, as well as not marketing properly in some regions.

Existing mobile phone owners will continue to see support, seeing that the alliance didn’t build that many phones. The Garmin-Asus Nuvifone G60 and the Nuvifone M20 were both announced at the 2009 Mobile World Congress in February of that year, the latter one runs on Windows Phone (6.5), while the former brings a customised version of Linux.

This year, the joint venture announced three new handsets only, the Garmin-Asus A10, the Nuvifone A50, and Nuvifone M10, two run on Google Android, and one runs on Windows Phone (6.5.3), respectively. The A50 has only been launched by T-Mobile, retailing as the Garminfone.

The two companies will provide further details on this decision during their respective third quarter earnings call, 28th of October for Asus, and 3rd of November for Garmin.

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By , Editor-in-Chief, Johannesburg office

Published on Oct 27th, 2010 GMT +2

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