CUPERTINO, USA – Apple has reached the impressive mark of ten billion app downloads, and commemorated by giving away US$10 000 to the person who downloaded the corresponding app.
The magic number was reached on Saturday, when Apple published its press release revealing the big winner. Overall, 10 000 000 000 applications have been downloaded from the iTunes App Store, by 160 million iPhone, iPod and iPad units, amounting to 62.5 apps downloaded per device (where one user could have more than one iOS-based handheld). There are over 350 000 iPhone/iPod apps and 60 000 native iPad apps available at the store.
The 10 billionth app was downloaded by UK resident Gail Davis, who chose to purchase Paper Glider at the exact moment. She has been given a US$10 000-worth iTunes gift card, unfortunately limited to purchasing either software or music.
According to information obtained by popular blog Gizmodo, Davis at first put the phone down when she received the notification of the award, thinking that it was a telemarketer. Her daughters found out it was actually Apple and managed to contact the company’s VP of iTunes, Eddy Cue, who solved the matter and got in touch with the winner.