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African Company Launches US$15 Mobile Phone

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africa-outline-mapNAIROBI, Kenya  РMi-Fone has done it again, launching yet another ultra-low cost handset to the African market. The Mi-X is the latest addition to the Mi collection for 2009.

Obviously bearing basic features, such as SMS, alarm, and a phonebook, the Mi-X could potentially be built in China, such as its predecessors.

Commenting on the new handset, Alpesh Patel, CEO of Mi-Fone, said: “The Mi-X shows we are serious about our commitment to bringing mobile communications to the African mass market. We are calling it the Mi-X as it has been designed specifically for people on very low incomes throughout the continent. With this handset, Mi-Fone acknowledges there is a large population that has in essence been overlooked by other cell phone companies and just treated as an X.”

“The latest AMPS data to be released in Africa shows that there has been a serious increase in cellphone usage and ownership, particularly in the lower segments and mostly in the LSM 1-4 sector where users rose from 36,3% to 49% between January 2006 and December 2008. We want our low-cost handsets to enable the rest of the continent to reflect a similar level of growth”, he continued.

[via BizCommunity]

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By , Editor-in-Chief, Johannesburg office

Published on Apr 29th, 2009 GMT +2

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