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iPad the Most Used Business Tablet in Africa

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iPad use at work infographicJOHANNESBURG, South Africa – From a recent survey by IDG about the use of iPads for business worldwide, there were several interesting results – one of the most intriguing is that from all the tablets available in Africa, the iPad is used by 47% of the business professionals using tablets, almost twice of this percentage worldwide (24% worldwide).

African professionals use iPads mainly for business purposes and score higher than worldwide average percentages in all the questions that are related to business and professional use of the tablet. On the other hand the home and entertainment use of iPad in Africa is lower than average, mainly due to the specifics of the Internet connectivity in the continent.

iPad business use graphic

The survey also reviewed very high levels of brand loyalty to Apple with 83% of the respondents worldwide (81% in Africa) stating that they would not use a tablet other than from iPad. Another interesting result was that globally 66% of the professionals are using their laptops less due to iPads.

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By , International Correspondent, Rethymno (Greece) office

Published on Jan 24th, 2012 GMT +2


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