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Behind RIM’s BlackBerry Playbook Engineering

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BlackBerry Playbook vs Samsung Galaxy TabTORONTO, CanadaGlobe and Mail published an article that gives some insight into the decision process behind the smaller than iPad footprint of the BlackBerry PlayBook, RIM’s answer to the Apple offering.

It was not a random decision, the process was well thought out with a lot of real world testing, driven from the very top echelon of the company.

A little over a year ago, RIM decided that it needed a tablet smartphone/PC. Great success had been achieved with inventing the smartphone industry and providing the world with the first portable devices capable of email and web browsing, and of course making a phone call. When word of the iPad broke, RIM needed to respond to prove that it is capable of competing in the new mobile world of tablet computing. The original thinking was incremental changes to existing products.

That idea did not cut it, more processing power and memory are demanded by the market, a total new look at a tablet device was required. So they did. Field trips, engineering SWAT teams and a lot of soul searching for the operating system. The move to acquire QNX was driven by the tablet project.

The next big question was size. Did it have to be as big as the iPad? The answer was no, most people carry items that are much smaller than the iPad. RIM packed comparable functionality into a package half the size for roughly the same price. That is the formula that RIM settled on for the development teams to implement.

The article is worth a read.

BlackBerry 4G PlayBook HSPA+ specs

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By , RIM-affairs Correspondent on Apr 19th, 2011 GMT +2


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