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Motorola Xoom, iPad Components Costs Revealed

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iPad vs Motorola XoomGLOBAL – UBM TechInsights broke down the Motorola Xoom and concluded that its components all come together for a combined price tag of $278. The high-end 3G model of the iPad, on the other hand, was a bit cheaper at $245.

The Xoom has a dual-core processor, a front-facing camera, 1GB of RAM compared to iPad’s 256MB. It’s truly cutting-edge technology. Its retail price being more expensive also doesn’t shock the market now when customers consider the fact that it will also get a 4G upgrade in the near future, a process that seems free to the end-user but is likely added into the retail cost of the Motorola tablet.

The MZ600 supports full HD 1080p video playback. It features a 2 megapixel front-facing camera for video chatting over Wi-Fi or cellular internet and a rear-facing 5 megapixel camera that records 720p video. It also brings has a 1280×800 widescreen, 10.1-inch display and 3D graphics acceleration, as well as HDMI-out. It features a variety of sensors, including a gyroscope, a magnetometer, an accelerometer, a gravimeter and a barometer. It uses Nvidia Tegra 2 SoC. In January it was reported that the MZ600 will come in a Wi-Fi only model as well as a 3G model through Verizon Wireless.

Motorola, which has shifted from trying to be a mass-market supplier of cellphones, is trying to position itself as a producer of premium devices based on Google Inc.’s Android operating system. Sanjay Jha, the company’s chief executive, has argued that the Xoom deserves its price tag given its high quality and the fact that it can be upgraded free to 4G cellular technology.

Jha, at an investor conference Monday, said costs were driven up as Motorola added extra components to make the Xoom compete with Apple’s next iPad, not just the current model. “We shot for performance coming out of the gate,” he said.

The Xoom, for instance, comes with a chip from Nvidia Corp. that has dual processors, compared to just one calculating engine on the Apple A4 chip on the iPad. It also has much more dynamic random-access memory to help do multiple computing chores at the same time, iSuppli’s Lam said.

Jha, who said Xoom sales are off to a good start, expects the tablet market to segment, with lower-priced devices for less demanding users, and will launch new tablets by the end of the year. The company already plans to offer a Wi-Fi only model in Europe, although has not discussed plans to do so in the U.S..

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By , International Correspondent on Mar 2nd, 2011 GMT +2

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