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Samsung Launches Monte S5620 in the Indian Sub-continent

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NEW DELHI, India – South Korean giant Samsung launched its latest touchscreen handset the Monte S5620 in India last week. The 3G handset is equipped with a 3″ touchscreen, a 3.2 megapixel camera, Wi-Fi, FM radio, Bluetooth 2.1, A-GPS, 200MB of internal memory and a microSD card slot for memory expansion.

On the software front, the Monte S5620 is loaded with the proprietary Samsung OS and is laced with TouchWiz 2.0 interface, which adds widgets of popular social networking services to the homescreen of the device.

Priced at INR 8,850 (US$199), the handset comes with a2 GB microSD memory card and is competing with touchscreen devices from Nokia, such as the Nokia 5230 and 5233, which are presently priced at INR 8,395 (US$189) and INR 9,389 (US$211) respectively. Specifications-wise, the Monte S5260 has a definite edge over the Nokia devices, both of which feature 2 megapixel cameras and lack Wi-Fi connectivity options. Further, the Nokia 5230 lacks 3G connectivity, giving Monte a further push in the comparison. However, on the software front, the Nokia devices have an edge as they have wider range of applications and games available via Nokia’s Ovi Store. In comparison, Samsung’s application store has a limited number of apps and games, and the store is not yet available in India.

The Indian handset market is seeing an increased flooding in the sub INR 10,000 (US$225) category, with a plethora of devices in this price category. Further, the HTC Smart is also rumored to be launched at a similar price, taking the competition to a new level in this genre. With increased competition in this segment, whether Samsung will be able to gain some ground with Monte S5230 remains to be seen.

[INR1 = US$0.0224896]

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By , Chief International Correspondent on Apr 7th, 2010 GMT +2

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